The patterns in what Europe’s clothes are made of.
A measurement layer for the European apparel market.
Fragmented public disclosure, turned into one structured, comparable record — so the market-wide patterns read directly: the share of products built from a single fibre versus a blend, how far recycled materials have been taken up, which certifications are actually used. Around 65,000 products across 25+ brands, refreshed weekly and linked back to each brand’s own page.
of products across 25+ European catalogues carry no stated country of origin.
Country of origin remains the least-disclosed of the core fields, even as the DPP and ESPR, the EU’s incoming product-disclosure rules, move to require it. Measured per product, every week, against each brand’s published page. The gap between what a brand states and what it leaves blank is itself a signal.
ApparelSignals turns fragmented public information into actionable industry intelligence — a measurement layer the people who set apparel standards can build on, rather than gather themselves.
A searchable, comparable view of the market at the product level: fibre composition, recycled and certified content, country of origin, care and price, read from each brand’s own public product page. No inference, only what a brand states — measured the same way every week, so the patterns, and the shifts in them, hold up to scrutiny.
The organisations setting the standard
Foundations, certifiers and coalitions steering disclosure. A neutral, source-linked record you can cite, vet and amplify, with the method open to inspection.
The brands they convene
A consistent measure of what each brand publishes today. Coverage stands as evidence of reach, read as observation rather than a leaderboard.
Apply for access.
The platform is in alpha and invite-only. Tell us who you are and how you would use it. Every application is reviewed, and approved access arrives by a sign-in link.