The market this week
97,296
Apparel products analysed- Brands
- 35
- Total products
- 150,138includes apparel, footwear, accessories, home and beauty
- Median price
- €39.99
- Blended garments
- 62.3%
Market report
What fashion is made of, this week
One fibre can be recycled; a blend cannot. Synthetics come from oil and gas. Fibre by fibre, the label decides how circular and climate-conscious a wardrobe is.
Sustainability reports describe intentions. Product pages show decisions. Every week we read the brands’ public product pages and record what each garment is made of, where it was made and what it costs. This page is that reading, week by week.
- 01Recyclability37.7%of garments are single-material
One fibre can be shredded and spun into new yarn. A blend, such as cotton with elastane, cannot be pulled apart and ends up as rags, insulation or landfill.
- 02Fossil dependence47.2%of the market is synthetic material
Synthetics are spun from oil and gas, and the factories that make them run on fossil fuels too. They also shed plastic fibres in the wash and do not rot.
- 03Traceability44.0%of garments disclose origins
A country is only the first step towards traceability. Knitting, dyeing, sewing and assembly can each happen in a different country, and one country on a page tells you nothing about which of those steps happened there, unless the brand discloses that too.
Fossil dependence
What the market is made of
Material usage analysed weekly
47.2%
of declared weight is synthetic materialSynthetics lead at 47.2%, 6.7 points ahead of plant fibres.
Market composition
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
22 Jun10 Aug5 OctWho wears the synthetics
52.9%
of womenswear’s declared weight is synthetic materialWomenswear is 5.7 points more synthetic than the market as a whole.
Composition by audience
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
Women39,642 (40.7%) garments€39.99
Kids27,268 (28.0%) garments€26.24
Men25,242 (25.9%) garments€69.99
Unisex5,144 (5.3%) garments€137
What each price tier is made of
50.8%
of the low tier’s declared weight is synthetic materialThe low tier is 3.6 points more synthetic than the market as a whole.
Composition by price tier
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
Low$13 brands54,262 (55.8%) garments€11 - €40.95
Mid$$12 brands35,980 (37.0%) garments€45 - €212.50
High$$$10 brands7,054 (7.3%) garments€295 - €1,900
Recyclability
One fibre, or a blend
Single-material garments
37.7%
Single-material garmentsSingle-material garments are the easiest to recycle, and the mid tier has the most of them, 5.8 points above the market.
22 Jun10 Aug5 Oct
Single-material garments share
- Low tier$
- 34.1%
- Mid tier$$
- 43.6%
- High tier$$$
- 35.9%
Price against single-material share, brand by brand
18
of 35 brands are above the market’s 37.7% single-materialHigh tier brands run the most single-material, a median 46.2% of their garments, mid tier brands 43.0%, low tier brands 32.0%.
Price tier
High tierMid tierLow tier
Market 37.7%OnlyZaraAdidasVero ModaC&ATommy HilfigerPrimarkHugo Boss
0%25%50%75%100%
Single-material garmentsSingle-material garments by type
64.7%
of shirts are single-materialShirt leads at 64.7% single-material garments, 26.9 points above the market; the least is socks at 0.7%, almost all blends.
Most single-material garments
Shirt · 7,19764.7%
Outerwear · 60261.5%
T-shirt · 12,20955.1%
Least single-material garments
Socks · 9950.7%
Bra · 9922.9%
Leggings · 8096.1%
Does one fibre cost more than a blend
+273%
polyamide (nylon), single-material against blendedSingle-material viscose (rayon) garments cost the same as blended viscose (rayon).
Single-material costs more
Polyamide (nylon)+273%
Wool+42%
Polyester+22%
Viscose (rayon)0%
Single-material costs less
Cotton−8%
Acrylic−14%
Recycled content, one material or a blend
33.6%
of the 25,896 garments with recycled content disclose one material26.6% of apparel garments disclose recycled content. A garment of one material can be recycled again without being taken apart; 66.4% of those with recycled content disclose it with another material, which has to be separated first.
Share of garments with recycled content, week by week
100% recycledRecycled and virgin, same materialRecycled with another material
Share of garments with each recycled material, this week
Recycled polyester
19,381 garmentsRecycled cotton
5,612 garmentsRecycled polyamide (nylon)
3,062 garmentsRecycled elastane (spandex)
819 garmentsRecycled wool
535 garmentsTraceability
Where it is made, and what is claimed
Where the garments are made
44.0%
of garments disclose a country of originChina leads at 29.9%, then Bangladesh at 19.3% and Türkiye at 10.1%; the high tier is 54.8% Italy.
0.5%
29.9%
Recycled claims, certified and self-declared
26.6%
of garments carry a recycled claim26.6% of garments carry a recycled claim: 10.8% backed by a standard, 15.8% the brand’s own word.
CertifiedSelf-declared
22 Jun10 Aug5 Oct
Garments with a recycled claim
- Low tier$
- 32.3%
- Mid tier$$
- 22.9%
- High tier$$$
- 2.0%
Recycled claims fibre by fibre
40.7%
of garments with polyester disclose it recycledOf the most frequent materials, polyester is the most recycled: in 13.0% of garments with polyester the recycled claim cites a certification, and in another 27.7% it rests on the brand’s own word.
Most frequent materials this week
CertifiedSelf-declaredNo recycled claim (virgin)
Polyester
Polyamide (nylon)
Acrylic
Cotton
Wool
Elastane (spandex)
Flax (linen)
Viscose (rayon)
Share of garments with each material recycled, week by week
PolyesterPolyamide (nylon)AcrylicCottonWool
22 Jun10 Aug5 OctThe certification standards brands cite
15.7%
of garments disclose a certification standardRecycled Claim Standard (RCS) leads at 7.9% of garments, Organic Content Standard (OCS) at 5.9%; no other standard passes 2.9%.
Recycled Claim Standard (RCS)7.9% · 7,728 garments
Organic Content Standard (OCS)5.9% · 5,763 garments
Global Recycled Standard (GRS)2.9% · 2,831 garments
Better Cotton Initiative (BCI)2.4% · 2,373 garments
REGENAGRI®0.8% · 812 garments
Others (6 standards)1.0% · 927 garments
What a product page tells you
98.2%
of garments disclose compositionAlmost every page lists the fibres; 6 in 10 leave out where the garment was made.
Fibre composition98.2%
Care instructions86.3%
Country of origin44.0%
Recycled claim26.6%
Organic claim9.4%
Price and pace
Markdowns and new arrivals
Garments on a reduced price
16.5%
of garments are on sale16,095 garments are on sale, at a median discount of 31.9%.
22 Jun10 Aug5 Oct
Apparel seen for the first time
1,698
of 97,296 garments appear for the first timeThe low tier brings in 1,019 of them, more than the other tiers together.
Low tierMid tierHigh tier
One report per brand, per market, per week
Every brand in this record has its own reading for the week on sale: composition by fibre, single material share, origin, price and claims, as a file set. The market figures above are free to cite. The brand files are what we sell.
Source
Every figure comes from brands’ own public product pages, collected automatically each week. No company reporting, no buy-in, no personal data. Artificial intelligence normalises fibre names and categories. Nothing is inferred.
Material groups
Fibre names are mapped to the six material groups Textile Exchange uses in its Materials Market Report, so a weekly reading here can sit beside their annual one. We measure declared composition, not sustainability practice.
Cite
Free to cite for journalism, research, teaching and policy. Every tile has Cite, which copies its reading with the source line, and CSV, which downloads the series behind its chart.