Only · Week of 5 Oct 2026
€99
Apparel is 9,553 (98%) of the 9,779 products on Only’s storefront. The report covers apparel only.
Brand reportBestseller
Every garment Only sells must list its fibres, and those fibres largely decide whether it can be recycled. Single-material garments can be, though few are. Blends mostly cannot: machines cannot pull them apart, and chemical separation has yet to scale. Synthetics come from oil and gas, but most of a garment’s emissions come later, from the energy its mills burn. Of Only’s products, 68% disclose a blend and 79% contain a synthetic fibre.
We read every apparel product on Only’s storefront each week. The charts below are built from that data. The report gives you all of it, product by product.
Apparel products tracked
9,553
Apparel productsThe first captured week for this market.
What the catalogue is made of
31.8%
of declared weight is natural fibreSynthetics lead at 55.5%, 24.1 points ahead of plant fibres. Manmade cellulosics follow at 12.6%.
Brand composition
Plant fibres31.4%Manmade cellulosics (MMCFs)12.6%Synthetics55.5%
What the catalogue is full of
21.6%
of garments are t-shirtsT-shirts lead knitwear by 7.8 points. The five largest categories take 67.1% of the catalogue between them.
Apparel categories
T-shirt21.6%Knitwear13.8%Dress12.0%Jeans11.3%Trousers8.2%Others32.9%
One fibre, or a blend
32.0%
of garments are single-materialSingle-material garments are the easiest to recycle. The rest are blends, or declare no composition at all.
What a typical garment costs
€35
Median priceThe median listing is €34.99.
A workbook, and the files behind it
39
Fields per listingAn Excel workbook with a dashboard you narrow from four lists, and every listing on its own row. The same listings come as CSV and JSON for your own tools, with a field guide.