The market this week
163,793
Apparel products analysed- Brands
- 53read in 54 storefronts
- Total products
- 237,829includes apparel, footwear, accessories, home and beauty
- Median price
- €39.99
- Blended garments
- 63.5%
Market report
What fashion is made of in Europe, this week
One fibre can be recycled; a blend cannot. Synthetics come from oil and gas. Fibre by fibre, the label decides how circular and climate-conscious a wardrobe is.
Sustainability reports describe intentions. Product pages show decisions. Every week we read the brands’ public product pages and record what each garment is made of, where it was made and what it costs. This page is that reading, week by week.
- 01Recyclability36.5%of garments are single-material
One fibre can be shredded and spun into new yarn. A blend, such as cotton with elastane, cannot be pulled apart and ends up as rags, insulation or landfill.
- 02Fossil dependence46.0%of the market is synthetic material
Synthetics are spun from oil and gas, and the factories that make them run on fossil fuels too. They also shed plastic fibres in the wash and do not rot.
- 03Traceability39.7%of garments disclose origins
A country is only the first step towards traceability. Knitting, dyeing, sewing and assembly can each happen in a different country, and one country on a page tells you nothing about which of those steps happened there, unless the brand discloses that too.
Fossil dependence
What the market is made of
Material usage analysed weekly
46.0%
of declared weight is synthetic materialSynthetics lead at 46.0%, 4.5 points ahead of plant fibres.
Market composition
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
22 Jun24 Aug26 OctWho wears the synthetics
54.1%
of womenswear’s declared weight is synthetic materialWomenswear is 8.1 points more synthetic than the market as a whole.
Composition by audience
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
Women79,775 (48.7%) garments€39.99
Men42,065 (25.7%) garments€60
Kids37,546 (22.9%) garments€22.95
Unisex4,407 (2.7%) garments€49.95
What each price tier is made of
48.8%
of the low tier’s declared weight is synthetic materialThe low tier is 2.8 points more synthetic than the market as a whole.
Composition by price tier
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
Low$25 storefronts101,617 (62.0%) garments€11 - €44.95
Mid$$17 storefronts52,297 (31.9%) garments€49 - €225
High$$$12 storefronts9,879 (6.0%) garments€250 - €1,900
Recyclability
One fibre, or a blend
Single-material garments
36.5%
Single-material garmentsSingle-material garments are the easiest to recycle, and the mid tier has the most of them, 5.4 points above the market.
22 Jun24 Aug26 Oct
Single-material garments share
- Low tier$
- 33.5%
- Mid tier$$
- 41.9%
- High tier$$$
- 39.0%
Price against single-material share, storefront by storefront
29
of 54 storefronts are above the market’s 36.5% single-materialHigh tier storefronts run the most single-material, a median 44.7% of their garments, mid tier storefronts 42.2%, low tier storefronts 29.9%.
Price tier
High tierMid tierLow tier
Market 36.5%Zara FRZara NLOnly NLAdidas IEVero Moda NLTommy Hilfiger NLC&A NLHunkemöller NL
0%25%50%75%100%
Single-material garmentsSingle-material garments by type
63.0%
of shirts are single-materialShirt leads at 63.0% single-material garments, 26.6 points above the market; the least is socks at 1.3%, almost all blends.
Most single-material garments
Shirt · 10,46663.0%
T-shirt · 20,65860.2%
Outerwear · 1,84855.5%
Least single-material garments
Socks · 1,5851.3%
Tights · 5382.8%
Bra · 3,0442.9%
Does one fibre cost more than a blend
+271%
polyamide (nylon), single-material against blendedSingle-material cotton garments cost about the same as blended cotton: 5% less.
Single-material costs more
Polyamide (nylon)+271%
Polyester+25%
Viscose (rayon)+25%
Wool+21%
Single-material costs less
Cotton−5%
Acrylic−22%
Recycled content, one material or a blend
30.2%
of the 41,832 garments with recycled content disclose one material25.6% of apparel garments disclose recycled content. A garment of one material can be recycled again without being taken apart; 69.8% of those with recycled content disclose it with another material, which has to be separated first.
Share of garments with recycled content, week by week
100% recycledRecycled and virgin, same materialRecycled with another material
Share of garments with each recycled material, this week
Recycled polyester
31,396 garmentsRecycled cotton
8,678 garmentsRecycled polyamide (nylon)
5,448 garmentsRecycled elastane (spandex)
1,362 garmentsRecycled wool
1,070 garmentsTraceability
Where it is made, and what is claimed
Where the garments are made
39.7%
of garments disclose a country of originChina leads at 32.9%, then Bangladesh at 19.6% and Türkiye at 10.9%; the high tier is 53.8% Italy.
0.9%
32.9%
Recycled claims, certified and self-declared
25.6%
of garments carry a recycled claim25.6% of garments carry a recycled claim: 8.2% backed by a standard, 17.4% the brand’s own word.
CertifiedSelf-declared
22 Jun24 Aug26 Oct
Garments with a recycled claim
- Low tier$
- 27.4%
- Mid tier$$
- 24.9%
- High tier$$$
- 10.6%
Recycled claims fibre by fibre
42.2%
of garments with polyester disclose it recycledOf the most frequent materials, polyester is the most recycled: in 12.0% of garments with polyester the recycled claim cites a certification, and in another 30.2% it rests on the brand’s own word.
Most frequent materials this week
CertifiedSelf-declaredNo recycled claim (virgin)
Polyester
Polyamide (nylon)
Acrylic
Cotton
Wool
Elastane (spandex)
Flax (linen)
Viscose (rayon)
Share of garments with each material recycled, week by week
PolyesterPolyamide (nylon)AcrylicCottonWool
22 Jun24 Aug26 OctThe certification standards brands cite
12.9%
of garments disclose a certification standardRecycled Claim Standard (RCS) leads at 8.2% of garments, Organic Content Standard (OCS) at 6.1%; no other standard passes 0.8%.
Recycled Claim Standard (RCS)8.2% · 13,420 garments
Organic Content Standard (OCS)6.1% · 9,982 garments
REGENAGRI®0.8% · 1,372 garments
Responsible Wool Standard (RWS)0.5% · 874 garments
Masters of FLAX FIBRE™ (MOFF™)0.3% · 405 garments
Others (4 standards)0.3% · 439 garments
What a product page tells you
98.4%
of garments disclose compositionAlmost every page lists the fibres; 6 in 10 leave out where the garment was made.
Fibre composition98.4%
Care instructions85.5%
Country of origin39.7%
Recycled claim25.6%
Organic claim12.8%
Price and pace
Markdowns and new arrivals
Garments on a reduced price
22.0%
of garments are on sale36,051 garments are on sale, at a median discount of 40.0%.
22 Jun24 Aug26 Oct
Apparel seen for the first time
7,648
of 163,793 garments appear for the first timeThe low tier brings in 4,564 of them, more than the other tiers together.
Low tierMid tierHigh tier
One report per brand, per market, per week
Every brand in this record has its own reading for the week on sale: composition by fibre, single material share, origin, price and claims, as a file set. The market figures above are free to cite. The brand files are what we sell.
Source
Every figure comes from brands’ own public product pages, collected automatically each week. No company reporting, no buy-in, no personal data. Artificial intelligence normalises fibre names and categories. Nothing is inferred.
Material groups
Fibre names are mapped to the six material groups Textile Exchange uses in its Materials Market Report, so a weekly reading here can sit beside their annual one. We measure declared composition, not sustainability practice.
Cite
Free to cite for journalism, research, teaching and policy. Every tile has Cite, which copies its reading with the source line, and CSV, which downloads the series behind its chart.