Data definitions

One of the four lenses the market record is read through: how much of what a market declares is spun from oil and gas. It is a framing this site chose for reading its own figures, not an industry measure, and nothing is scored or ranked under it.

One of the four lenses the market record is read through: whether a garment can be recycled at all, which turns on whether it is single material or a blend. It is a framing this site chose for reading its own figures, not an industry measure, and it describes what a composition allows, never what a recycler did.

One of the four lenses the market record is read through: what a product page says about where a garment was made and what is claimed of it. It is a framing this site chose for reading its own figures, not an industry measure, and a country of origin is the first step under it rather than the whole of it.

One of the four lenses the market record is read through: what a catalogue costs and how fast it turns over, read as markdowns and as garments seen for the first time. It is a framing this site chose for reading its own figures, not an industry measure.

A brand or label whose public product catalogue is tracked. A brand has a separate reading for each market and week, and counts for a week when its product pages were available in that market that week.

The holding company or parent company associated with a brand, where that relationship is known or disclosed.

The universe of tracked brands and catalogues within a defined reporting scope, such as Europe or Brazil. Each reading states its market and its collection week, and a chart draws the published weeks of that market.

The geographic region or country storefront in which a catalogue is available for sale and was read.

The public catalogue one brand serves in one country. A brand read in two countries has two storefronts, two readings and two reports, and the two are never added together.

The portfolio of unique products listed by a brand for a market in a reporting week. It can include non-apparel products; apparel products are the subset used for clothing metrics.

One product as a storefront lists it. A listing is counted once however many colours or sizes it offers, and listing and product mean the same thing in every figure on the site.

An ISO calendar week running from Monday to Sunday. A catalogue collected during that period is assigned to that week: 2026 week 37 ran from 7 to 13 September 2026.

All the unique products read for a brand, market and week, the same as listings. A product with several colours or variants counts once. Where a figure is labelled apparel products, only the apparel subset is counted.

Products that are not classified by the vendor or brand as footwear, accessories, home decor or another non-apparel category.

Also referred to as an apparel product. One item of clothing listed on a storefront, which is what every figure on this site counts.

The kind of garment a listing is: shirts, dresses, trousers, knitwear. It is taken from the storefront's own classification and mapped to one list, so the same kind of garment counts the same across brands. A garment whose page states no category is counted in Others. Category mix is how a catalogue divides between categories.

An apparel product read for the first time in a market. A garment is first seen in the week it appears, whether it is new to the brand or new to our reading of the brand.

The remainder in a bar or a key. It holds every category or material too small to be labelled at the size the figure is drawn, and whatever the page declares nothing for. Others is a remainder, never a category or a material of its own.

A percentage of the products given beside the figure: of the catalogue, of apparel products or of single material products. The denominator is always stated.

How much of what a brand lists is clothing. A catalogue can carry footwear, accessories, home and beauty; the apparel subset is what every other figure on this site measures.

apparel share = count[apparel products] / count[products]

Both counts are of the same catalogue, in one market and one week.

How a catalogue divides between the audiences a brand publishes, such as women, men, kids and unisex.

share of an audience = count[garments published for that audience] / count[garments]

The audience is the one the page states. A garment whose page states none is
in the denominator and in no audience, so the audiences do not add to a
hundred where a brand leaves the field empty.

The distribution of apparel products across garment categories. Listed categories are shown by their share of apparel products; Others contains the remaining categories and products without a category.

share of a category = count[garments in the category] / count[garments]

The largest categories are labelled and the rest are added into Others,
which also holds the garments whose page states no category.

How much of a market is new in a week: the first seen garments across the brands read that week.

first seen = count[apparel products whose first reading in this market is this week]

A garment is counted once, in the week it first appears. The week a brand
joins the market, its whole catalogue is first seen, which is why the figure
is read beside the number of brands read.

The signed move between the week on the page and the week before it. It is what every delta chip beside a figure prints.

change = this week - the week compared with

A count moves in units, a price in the storefront currency, a share in
percentage points. The comparison is the previous published week for that
brand and market, which is not always the calendar week before, so the chip
states the week it compares with.

A fibre or non-fibre material recorded in a product composition. Materials may be single or blended, and are grouped as plant, manmade cellulosic, synthetic, animal, mineral or other.

The group a material belongs to: plant fibres, manmade cellulosics, synthetics, animal fibres and materials, minerals or other materials, the groups Textile Exchange uses in its Materials Market Report.

A fibre grown from a plant: cotton, linen, hemp, jute and the rest. One of the six material groups.

A fibre regenerated chemically from wood pulp or another cellulose: viscose, lyocell, modal, acetate. One of the six material groups, and neither a natural fibre nor a synthetic.

A fibre spun from a petrochemical polymer: polyester, polyamide, acrylic, elastane. One of the six material groups.

A fibre or material taken from an animal: wool, silk, cashmere, down, leather. One of the six material groups.

A material of mineral origin, such as the metal in a zip or a stud and the glass in a bead. One of the six material groups, and usually a fraction of a catalogue by weight.

Plant fibres such as cotton, linen and hemp, and animal fibres and materials such as wool, silk and leather. A manmade cellulosic is not counted as natural here, because it is regenerated chemically from wood pulp rather than spun from what was grown.

The materials and percentages one product page publishes for one garment. Brand composition is the same thing added up across a catalogue.

A composition whose every row carries a percentage. A page that discloses its fibres without figures is incomplete, and a garment cannot be read as single material or as a disclosed blend from it.

Also known as mono-material. A garment built entirely from one fibre or polymer, the main fabric, the thread, the labels, the fillings and the hardware such as zips and buttons included, so that it can be recycled without being taken apart first. The site reads only what a page publishes, so it counts a garment as single material when its composition discloses one material, once each spelling on the page is mapped to the material list, and every row of that composition carries a percentage. One material is the test, so a garment of recycled and virgin polyester is single material.

A garment whose published composition discloses two or more materials. It is the counterpart of single material, and the harder of the two to recycle, because the fibres have to be separated before any of them can be used again.

The denominator under every composition share: all the percentages a catalogue publishes, added up. It is declared weight and not garment weight, because a page states what share of a garment a fibre is, never what it weighs.

declared weight = sum[every percentage published in a composition in scope]

A garment with a complete composition contributes a
hundred, a garment that publishes part of one contributes what it published,
and a garment that publishes nothing contributes nothing. A share of declared
weight is therefore a share of what brands disclose, not of what they sell.

The declared material makeup of one brand's products, rolled up across its catalogue in one market and one week. For a material or material group, its share is the sum of valid declared percentages assigned to it divided by the total of all valid declared percentages in scope. It is not weighted by sales, garment weight or catalogue size, and does not measure how many products mention a material. Market composition is the same measure for a whole market.

share of a material or group = sum[declared percentages of that material] / sum[all declared percentages in scope]

Every percentage a product page publishes is one row, and the rows are added
up across the catalogue. A garment that publishes no composition adds nothing
to either side, so it neither lifts nor lowers a share. Nothing here is
weighted by sales, by garment weight or by catalogue size, and a share does
not say how many garments carry the material.

What a whole market is made of: every brand read in it, amalgamated into one reading by declared composition weight. It is brand composition at the market level, and the two are called after the level they describe rather than sharing one word.

share of a material group = sum[declared percentages of that group across every garment read in the market] / sum[all declared percentages read in the market]

Every brand in the market is pooled into one pair of sums, so a garment
counts for what it declares and a large catalogue counts for more than a
small one. Nothing is normalised per garment or per brand, and no figure here
is an average of brand figures. A garment that publishes no composition
adds nothing to either side. The six material groups add to a
hundred.

What the garments published for one audience are made of, by declared composition weight. It is the same measure as market composition, read over one audience instead of the whole market.

share of a material group = sum[declared percentages of that group in the audience's garments] / sum[all declared percentages in the audience's garments]

An audience is a property of the garment, so every garment belongs to exactly
one and each audience's six shares add to a hundred on their own. Two
audiences are not compared by subtracting one share from the other: they have
different denominators and different catalogues behind them.

What the garments in one price tier are made of, by declared composition weight. It is the same measure as market composition, read over one tier instead of the whole market.

share of a material group = sum[declared percentages of that group in the tier's garments] / sum[all declared percentages in the tier's garments]

A tier is a property of the brand and not of the garment: pricing assigns
it from the brand's own median price in euros, so every garment a brand
lists sits in that brand's tier. A brand with no euro median sits in no
tier, and its garments are in the market reading and in none of the tiers, so
the tiers do not add back to the market.

Often called the mono-material share. How much of a catalogue is built from one fibre, which is the share that can be recycled without separation.

share = count[single material garments] / count[garments]

A garment counts in the numerator when its composition discloses exactly one
material and every row carries a percentage. The denominator is every
garment read, including the garments that publish no composition at all, so
the figure is a floor: it never credits a brand for what it does not say.

The market reading of how much of a catalogue is not single material. It is the figure the market record prints beside the single material share, and the two add to a hundred.

blended share = count[garments that are not single material] / count[garments]
              = 1 - single material share

Everything that is not single material is here, which
includes the garments that publish no composition. Compare
the share that disclose a blend, which counts only
what the pages actually state.

The brand page reading: how many garments state a blend, rather than how many are not single material. It is the stricter of the two, and it never counts a silence as a blend.

share = (count[garments with a complete composition] - count[single material garments]) / count[garments]

A garment that discloses its fibres without percentages is in neither count. The
gap between this figure and the blended share is exactly the
garments without a complete composition: those that
publish none and those that name a material without its percentage.

Which kinds of garment are built from one fibre and which are blended, read category by category. A t-shirt and a coat are not comparable objects, and this is where that shows.

share for a category = count[single material garments in the category] / count[garments in the category]

Only categories above a minimum number of garments are drawn, because a
category of four garments prints a share that moves twenty five points on one
listing. The minimum is stated beside the figure.

How much of what a catalogue declares is natural fibre. It measures composition, not garments: a catalogue can be mostly cotton by weight and mostly blends by garment.

share = sum[declared percentages of plant and animal materials] / sum[all declared percentages]
      = natural declared weight / declared weight

Manmade cellulosics are not in the numerator. The
denominator is declared weight, so this share and the garment shares beside
it have different denominators and do not add up together.

The garment reading of the same question: how many garments are made only of natural fibres, with nothing synthetic or regenerated in them.

share = count[garments whose every declared material is a natural fibre] / count[garments]

The set of declared origins is what decides it, so one gram of elastane in
the declaration takes a garment out of the numerator. This is a count of
garments; the weight share is a share of
composition, and the two are different figures.

How much of what a catalogue declares is synthetic: polyester, polyamide, acrylic, elastane. It is the mirror of the natural fibre share, and the figure the market record leads three of its tiles with. It measures composition, not garments: a catalogue can be mostly polyester by weight and mostly blends by garment.

share = sum[declared percentages of synthetic materials] / sum[all declared percentages]
      = synthetic declared weight / declared weight

It is the synthetics share of market composition, and
the same arithmetic gives it for an audience or a
price tier. A garment weighs what it declares, so this is
never a mean of per garment shares.

The currency a storefront lists in. Prices are read and reported in it and never converted, so two markets are never added together and a figure never depends on the day a rate was taken.

A higher price shown beside the selling price, which the storefront presents as the price before a reduction. It is recorded as published and never inferred from an earlier week.

A selling price listed below the original price on the same page. Every price figure on the site is taken over the selling price, reduced or not.

A price cut a storefront shows on the page itself: a reduced price listed below an original price. A garment carrying one is on sale. The site reads the two prices and never a brand's own sale label, so a quiet cut, a lower number this week than last with no original price beside it, is not a markdown here.

Low, mid or high: the band a brand sits in for a market and a week. Pricing is what assigns it.

The middle listed price after all in-scope product prices are ordered from lowest to highest. It describes a typical product and is less affected by a few very cheap or very expensive products than a simple arithmetic average. Prices are read in the market's own currency, and the median is taken across product level prices in the stated market and week.

median price = the middle value of the sorted prices, where half the apparel products cost more and half cost less

prices        = [100.30, 5.99, 400.25, 50.99, 11.50]
sorted        = [5.99, 11.50, 50.99, 100.30, 400.25]
median price  = 50.99

average price = sum[prices] / count[prices]
              = 569.03 / 5
              = 113.81

The average sits far above the median because 400.25 pulls it upward, which
is why a catalogue holding a few very expensive garments is described by its
median. An even count takes the mean of the two middle prices. The median is
taken over the selling price after any promotion, never the price the page
crosses out, and always in the currency the storefront lists in.

A low, mid or high tier assigned from the median listed price in euros, other currencies converted at the week's European Central Bank reference rate: low is below €45, mid is €45 to below €250, and high is €250 or more.

tier = low   when median price in EUR is below 45
       mid   when it is 45 or more and below 250
       high  when it is 250 or more

The median price is converted to euros at the European Central
Bank reference rate for the day the catalogue was read, so a Brazilian median
meets the same bands as a European one. The median the site prints stays in
the storefront currency; only the tier reads euros.

How much of a market is marked down in a week, read from the pages themselves rather than from a week to week price comparison.

share = count[garments listed below their original price] / count[garments]

A garment counts when its page shows an original price above
the selling price. A quiet price cut, where the page simply lists a lower
number than last week, is not a markdown here.

How deep the markdowns are, for the garments that carry one. It is a median rather than an average so that a single garment at eighty per cent off does not describe the market.

discount for one garment = (original price - selling price) / original price
median discount          = the middle value of those discounts, over the garments on sale

Garments at full price are not in it. Read it beside
the share on sale: a small share at a deep discount and a
large share at a shallow one are different markets.

Whether one fibre costs more than a blend of it, fibre by fibre. It is a comparison of medians within a fibre, never across fibres.

premium = median[price of single material garments of the fibre] / median[price of garments that blend that fibre] - 1

Both medians are taken in the same market, week and currency, and a fibre
is drawn only when it has both. A positive premium says the pure garment
lists higher; it does not say the fibre costs more to make.

Information disclosed by the brand or vendor on the public product page. Declared information is recorded as published and is not filled in by inference when the page is silent.

Statements made on a product page about the product. Current claim metrics include recycled claims, organic claims and disclosed certifications; a claim is recorded because the brand discloses it, not because it is independently inferred.

The published audience grouping of an apparel product, such as women, men, kids or unisex. It is taken from the product page or the catalogue's own classification, never inferred from price or composition.

A country listed or declared on the product page as the product's country of origin.

Washing, drying, ironing or other care directions declared on the product page.

A statement on a product page that a material in the garment is recycled. It is recorded because the page states it, and the site does not audit it.

A statement on a product page that a material in the garment is organic, whether it appears in the composition or in a certification line. It is recorded because the page states it, and the site does not audit it. It is the counterpart of a recycled claim. Cotton in conversion to organic is not organic, and is never counted as organic.

A claim that discloses a certification standard on the page. Certified says a scheme was cited, not that the garment was checked against it.

A claim the brand makes without disclosing a certification standard. It is recorded separately from a certified claim, and neither is weighed against the other.

A scheme cited on a product page, such as GOTS, GRS or OEKO-TEX. Citing one is a disclosure, so the site records the citation and never verifies it.

What a product page tells a reader, field by field: composition, care, origin, and the rest. One share per field, so a catalogue can be read for what it says and what it leaves out.

share for a field = count[garments whose page carries that field] / count[garments]

Each field is counted on its own, so the shares do not add to a hundred. A
field counts as carried when it is published, whatever it says.

How many garments state where they were made. It is the first measure of whether a catalogue can be traced at all.

share = count[garments with a country of origin on the page] / count[garments]

A disclosed supplier or factory is a stronger disclosure and is counted
separately, never folded into this figure.

Where the garments that do disclose an origin are made. Its denominator is the disclosing garments, not the catalogue, so it describes the disclosed half and not the whole.

share of a country = count[garments made in the country] / count[garments with a country of origin]

Read it beside the share that disclose an origin:
ninety per cent of a tenth of a catalogue is a claim about that tenth.

How many garments state that something in them is recycled, split by whether a standard is disclosed.

share            = count[garments with a recycled claim] / count[garments]
certified share  = count[garments whose recycled claim discloses a standard] / count[garments]
self declared    = share - certified share

It counts claims, not recycled content: a garment with three per cent
recycled polyester and a garment made entirely of it both count once.

How many garments state that something in them is organic. It is read the same way as the recycled claim share, with one difference: nothing splits it by whether a standard is disclosed.

share = count[garments with an organic claim] / count[garments]

A garment counts once whether its claim sits in the composition or in a
certification line, and whether or not it discloses a
certification standard. It counts claims and not
organic content: a garment with three per cent organic cotton and a garment
made entirely of it both count once.

Cotton in conversion to organic is not counted as organic.

How many garments disclose a certification standard anywhere on the page.

share = count[garments whose page discloses a certification standard] / count[garments]

A garment that discloses two standards counts once. The figure measures disclosure,
so it rises when brands publish more, not when garments change.

How many garments containing a fibre disclose a claim about that fibre itself, in the composition or a certification line. A claim about another fibre in the same garment does not count towards it.

recycled  = count[garments containing the fibre that disclose it as recycled] / count[garments containing the fibre]
organic   = count[garments containing the fibre that disclose it as organic] / count[garments containing the fibre]
certified = count[garments containing the fibre that disclose a certification standard for it] / count[garments containing the fibre]

recycled, certified     = count[garments containing the fibre whose recycled line for it also discloses a standard] / count[garments containing the fibre]
recycled, self declared = recycled - recycled, certified

The composition and the certification lines are read together, and a garment
counts once however many lines repeat the claim. A cotton and recycled
polyester garment counts towards polyester's recycled share alone. Cotton in
conversion to organic is not counted as organic.

How many garments disclose each certification standard, one standard at a time. It ranks the standards against one another.

share of a standard = count[garments that disclose the standard] / count[garments]

A garment that discloses two standards counts under each, so the shares of all
standards add up to more than the share of garments citing a
certification, which counts it once.

A garment that discloses recycled content and one material, where the page shows all of that material recycled: every row of it in the composition is recycled, or a certification line covers the whole of it.

share = count[garments of one material, shown all recycled] / count[garments disclosing recycled content whose materials can be counted]

A page that says a material is recycled without saying how much of it is
counts as recycled and virgin, same material, so this share is
a floor. The material is counted across every part of the garment, as
single material is.

A garment that discloses recycled content and one material, where the page does not show all of that material recycled: recycled polyester beside virgin polyester, a certification line for 97% of it, or a recycled line with no share. Recycled and virgin of one material are one material, so the garment is single material.

share = count[garments of one material, not shown all recycled] / count[garments disclosing recycled content whose materials can be counted]

A garment that discloses recycled content and two or more materials, recycled or not, counted across every part of it: a recycled polyester shell with a cotton lining is blended, and so is a polo whose collar adds elastane. The materials have to be separated before any of them can be recycled again.

share = count[garments disclosing recycled content and two or more materials] / count[garments disclosing recycled content whose materials can be counted]

The composition and the certification lines are read together. The
denominator leaves out garments whose composition is
incomplete, and the few whose only recycled line names a material their
composition does not disclose, because their materials cannot be counted.
For one material, the three shares count the garments that disclose that
material as recycled.