Week of 5 Oct 2026AccountCart0
Market report

What fashion is made of, this week

One fibre can be recycled; a blend cannot. Synthetics come from oil and gas. Fibre by fibre, the label decides how circular and climate-conscious a wardrobe is.

Sustainability reports describe intentions. Product pages show decisions. Every week we read the brands’ public product pages and record what each garment is made of, where it was made and what it costs. This page is that reading, week by week.

This week’s signals
  1. 01Recyclability44.5%of garments are single-material

    One fibre can be shredded and spun into new yarn. A blend, such as cotton with elastane, cannot be pulled apart and ends up as rags, insulation or landfill.

  2. 02Fossil dependence31.7%of the market is synthetic material

    Synthetics are spun from oil and gas, and the factories that make them run on fossil fuels too. They also shed plastic fibres in the wash and do not rot.

  3. 03Traceability76.5%of garments disclose origins

    A country is only the first step towards traceability. Knitting, dyeing, sewing and assembly can each happen in a different country, and one country on a page tells you nothing about which of those steps happened there, unless the brand discloses that too.

01
Fossil dependence

What the market is made of

Scope

The market this week

59,257
Apparel products analysed
Brands
6
Total products
75,032includes apparel, footwear, accessories, home and beauty
Median price
R$107.41
Blended garments
55.5%
Public product pages, collected in October 2026.
Materials

Material usage analysed weekly

31.7%
of declared weight is synthetic material

Plant fibres lead at 54.6%, 22.9 points ahead of synthetics.

Market composition
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
22 Jun10 Aug5 Oct
Share of declared material weight, in the material groups Textile Exchange uses. Minerals and others, under 1% together, are not drawn.
Audience

Who wears the synthetics

40.1%
of womenswear’s declared weight is synthetic material

Womenswear is 8.4 points more synthetic than the market as a whole.

Composition by audience
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
Women28,475 (48.0%) garmentsR$109.99
Kids15,927 (26.9%) garmentsR$89.99
Men13,635 (23.0%) garmentsR$125.99
Unisex1,220 (2.1%) garmentsR$359
Each bar shows what an audience’s garments are made of, by declared weight. On the audience’s line: its garments share and median price.
Price

What each price tier is made of

32.1%
of the low tier’s declared weight is synthetic material

The low tier is 0.5 points more synthetic than the market as a whole.

Composition by price tier
Plant fibresManmade cellulosics (MMCFs)SyntheticsAnimal fibres & materials
Low$5 brands56,023 (94.5%) garmentsR$79.99 - R$229
Mid$$1 brands3,234 (5.5%) garmentsR$298 - R$298
Each bar shows what a tier’s garments are made of, by declared weight. On the tier’s line: its garments share, brands and the range of their median prices.
02
Recyclability

One fibre, or a blend

Construction

Single-material garments

44.5%
Single-material garments

Single-material garments are the easiest to recycle, and the mid tier has the most of them, 7.3 points above the market.

22 Jun10 Aug5 Oct
Single-material garments share
Low tier$
44.1%
Mid tier$$
51.9%
Share of apparel garments with a published composition.
Brands

Price against single-material share, brand by brand

3
of 6 brands are above the market’s 44.5% single-material

Mid tier brands run the most single-material, a median 51.9% of their garments, low tier brands 39.2%.

Price tier
Mid tierLow tier
Market 44.5%C&ARiachueloZaraReservaHeringFARM Rio
0%25%50%75%100%
Single-material garments
Price tier against the share of single-material garments in each brand’s catalogue. Bubble’s size is the catalogue size.
Design and category

Single-material garments by type

78.1%
of t-shirts are single-material

T-shirt leads at 78.1% single-material garments, 33.6 points above the market; the least is bikini at 0.1%, almost all blends.

Most single-material garments
Least single-material garments
Share of a category’s garments that are single-material. Categories with at least 300 garments; the rule is the market.
Sourcing

Does one fibre cost more than a blend

+252%
flax (linen), single-material against blended

Single-material polyester garments cost the same as blended polyester.

Single-material costs more
Single-material costs less
Median price of single-material garments of a fibre against the median of garments that blend it.
Circularity

Recycled content, one material or a blend

23.3%
of the 3,573 garments with recycled content disclose one material

6.0% of apparel garments disclose recycled content. A garment of one material can be recycled again without being taken apart; 76.7% of those with recycled content disclose it with another material, which has to be separated first.

Share of garments with recycled content, week by week

100% recycledRecycled and virgin, same materialRecycled with another material

Share of garments with each recycled material, this week

Recycled polyester
2,409 garments
Recycled cotton
1,359 garments
Recycled polyamide (nylon)
607 garments
Recycled elastane (spandex)
394 garments
Share of apparel garments with recycled content, all of them and those with each of the four recycled materials the most garments disclose. A garment with two recycled materials counts under each. A material is drawn where at least 300 garments disclose it recycled.
03
Traceability

Where it is made, and what is claimed

Provenance

Where the garments are made

76.5%
of garments disclose a country of origin

Brazil leads at 52.9%, then China at 21.0% and Bangladesh at 8.9%.

0.7%
52.9%
Loading world geometry
Share of garments that disclose a country of origin. Countries at or above 0.5% of them are drawn.
Claims

Recycled claims, certified and self-declared

6.0%
of garments carry a recycled claim

6.0% of garments carry a recycled claim: 6.0% backed by a standard, 0.1% the brand’s own word.

CertifiedSelf-declared
22 Jun10 Aug5 Oct
Garments with a recycled claim
Low tier$
6.4%
Mid tier$$
0.1%
Share of apparel garments.
Claims

Recycled claims fibre by fibre

13.4%
of garments with polyester disclose it recycled

Of the most frequent materials, polyester is the most recycled: in 13.1% of garments with polyester the recycled claim cites a certification, and in another 0.2% it rests on the brand’s own word.

Most frequent materials this week

CertifiedSelf-declaredNo recycled claim (virgin)
Polyester
Polyamide (nylon)
Cotton
Elastane (spandex)
Flax (linen)
Lyocell
Viscose (rayon)
Unspecified

Share of garments with each material recycled, week by week

PolyesterPolyamide (nylon)
22 Jun10 Aug5 Oct
Share of apparel garments with the material that disclose it recycled, for the eight materials the most garments contain. A line is drawn for a material at 5% or more this week.
Claims

The certification standards brands cite

10.1%
of garments disclose a certification standard

Recycled Claim Standard (RCS) leads at 6.0% of garments, Organic Content Standard (OCS) at 5.5%; no other standard passes 0.3%.

Recycled Claim Standard (RCS)6.0% · 3,525 garments
Organic Content Standard (OCS)5.5% · 3,291 garments
Better Cotton Initiative (BCI)0.3% · 205 garments
REGENAGRI®0.3% · 184 garments
Certified European Grown0.3% · 152 garments
Others (2 standards)0.2% · 141 garments
Share of apparel garments that disclose a certification standard. A garment that discloses two standards counts once in the figure and once in each standard’s share, so the bars add up to more than the figure.
Transparency

What a product page tells you

93.6%
of garments disclose composition

Almost every page lists the fibres; 2 in 10 leave out where the garment was made.

Fibre composition93.6%
Country of origin76.5%
Care instructions72.0%
Recycled claim6.0%
Organic claim5.6%
Share of apparel garments whose page carries the field.
04
Price and pace

Markdowns and new arrivals

Markdowns

Garments on a reduced price

50.7%
of garments are on sale

30,055 garments are on sale, at a median discount of 39.8%.

22 Jun10 Aug5 Oct
Share of apparel garments listed below a higher original price.
Pace

Apparel seen for the first time

1,129
of 59,257 garments appear for the first time

They come from 2 brands, all in the low tier, and are 1.9% of the garments read this week.

Apparel products appearing for the first time.
Brand reports

One report per brand, per market, per week

Every brand in this record has its own reading for the week on sale: composition by fibre, single material share, origin, price and claims, as a file set. The market figures above are free to cite. The brand files are what we sell.

See brand reports

Source

Every figure comes from brands’ own public product pages, collected automatically each week. No company reporting, no buy-in, no personal data. Artificial intelligence normalises fibre names and categories. Nothing is inferred.

Material groups

Fibre names are mapped to the six material groups Textile Exchange uses in its Materials Market Report, so a weekly reading here can sit beside their annual one. We measure declared composition, not sustainability practice.

Cite

Free to cite for journalism, research, teaching and policy. Every tile has Cite, which copies its reading with the source line, and CSV, which downloads the series behind its chart.

Source: public brand product pages, collected weekly, this week on 5 October 2026. Sixteen weeks, 22 Jun to 5 Oct. Every figure is a count or a rate over the apparel listings read, not a sample of them. A recycled share counts the garments whose page discloses recycled content, not the tonnes of fibre produced.

Read the data definitions