Fur
Animal pelt
Animal pelts with the hair intact, used as whole skins for warmth and texture. One of the most contested materials in fashion due to animal welfare concerns.
Origin & Production
Sourced from farmed animals (mink, fox, chinchilla) or wild-trapped species. Major fur farming countries include Denmark, Finland, and Poland (though many are phasing out). Pelts are preserved through dressing and tanning.
Key Properties
- Excellent insulation
- Distinctive texture & drape
- Naturally water-repellent
- Long-lasting when maintained
- Lightweight for its warmth
Common Uses
Sustainability
Highly controversial. Many brands and countries have banned fur due to animal welfare concerns. Fur farming produces methane and uses chemicals for preservation. The FurMark certification tracks animal welfare and environmental standards. Faux fur (synthetic) is an alternative but sheds microplastics.
Care Instructions
Never wash at home. Professional fur cleaning only.
If wet, shake out and hang at room temperature. Never use heat.
Never iron fur.
- Store in cool, dark conditions — ideally professional cold storage in summer
- Avoid crushing — hang on padded hangers
- Brush gently with a fur-specific brush to maintain loft
See how brands use Fur
Inside the dashboard, track fur adoption across brands, view season-over-season trends, and benchmark against competitors.
View PricingQuick facts
- Classification
- Natural
- Sub-type
- Animal pelt
- Key property
- Excellent insulation
- Primary use
- Coats & outerwear
Other materials