Jute

Natural

Plant fibre (bast)

A long, coarse bast fibre from the jute plant. One of the cheapest natural fibres, traditionally used for sacking and rope — now finding niche use in fashion accessories and textured fabrics.

Origin & Production

Extracted from the stems of the jute plant (Corchorus), grown primarily in Bangladesh and India. Stalks are retted in water, stripped, and dried.

Key Properties

  • Very strong
  • Coarse texture
  • Biodegradable
  • Good insulating properties
  • Blends well with other fibres

Common Uses

Bags & totesShoes & espadrillesHome textiles & rugsBlended with cotton for softness

Sustainability

Extremely low environmental impact — grows quickly, needs little water or fertiliser, and is fully biodegradable. Often called the 'golden fibre' for its colour and economic importance in South Asia.

Care Instructions

Washing

Spot clean or dry clean. Jute weakens significantly when wet.

Drying

Air dry only. Keep away from prolonged moisture.

Ironing

Low heat if needed. Jute items rarely require ironing.

Tips
  • Avoid soaking — jute loses strength when wet
  • Store in dry conditions to prevent mildew
  • Brush gently to remove surface dirt

See how brands use Jute

Inside the dashboard, track jute adoption across brands, view season-over-season trends, and benchmark against competitors.

View Pricing

Quick facts

Classification
Natural
Sub-type
Plant fibre (bast)
Key property
Very strong
Primary use
Bags & totes

Other materials