Organic Cotton

Natural

Plant fibre (certified)

Cotton grown without synthetic pesticides or fertilisers, certified to organic standards (GOTS, OCS). Identical hand-feel to conventional cotton with a lower environmental footprint.

Origin & Production

Farmed under organic agriculture standards, primarily in India, Turkey, and China. Certified through GOTS or OCS supply-chain audits.

Key Properties

  • Same softness as conventional cotton
  • No synthetic pesticide residues
  • Typically rain-fed (lower water use)
  • Traceable supply chain

Common Uses

Basics & essentialsBabywear & kidswearSustainable collectionsLoungewear

Sustainability

Uses up to 91% less water and 62% less energy than conventional cotton (Textile Exchange). Soil health benefits from crop rotation.

Care Instructions

Washing

Machine wash at 30 °C with mild detergent. Inside-out for printed items.

Drying

Line dry preferred. Tumble dry low if needed.

Ironing

Medium heat (150 °C). Iron while slightly damp for best results.

Tips
  • Use eco-friendly detergents to match the fabric's ethos
  • Avoid bleach — it degrades organic fibres faster
  • Same shrinkage profile as conventional cotton

See how brands use Organic Cotton

Inside the dashboard, track organic cotton adoption across brands, view season-over-season trends, and benchmark against competitors.

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Quick facts

Classification
Natural
Sub-type
Plant fibre (certified)
Key property
Same softness as conventional cotton
Primary use
Basics & essentials