Wool

Natural

Animal fibre

A protein fibre shorn from sheep (primarily Merino). Naturally insulating, moisture-wicking, and odour-resistant — prized for knitwear, suiting, and outerwear.

Origin & Production

Shorn from sheep, predominantly in Australia, New Zealand, and the UK. Merino wool is the finest grade. Fibre is scoured, carded, and spun into yarn.

Key Properties

  • Excellent insulation
  • Natural moisture wicking
  • Odour resistant
  • Elastic & wrinkle-resistant
  • Biodegradable

Common Uses

Knitwear & sweatersSuits & tailoringCoats & outerwearScarves & accessories

Sustainability

Renewable and biodegradable. Animal welfare standards (RWS) address mulesing and land management. Methane emissions from sheep farming remain a concern.

Care Instructions

Washing

Hand wash or machine wash on wool/delicate cycle at 30 °C max. Use wool-specific detergent.

Drying

Lay flat to dry on a towel — never hang (stretches). Never tumble dry.

Ironing

Low heat (110 °C) with a pressing cloth, or steam from a distance.

Tips
  • Store folded with cedar or lavender to repel moths
  • Wool is self-cleaning — air out between wears to reduce wash frequency
  • Use a fabric comb or shaver to de-pill

See how brands use Wool

Inside the dashboard, track wool adoption across brands, view season-over-season trends, and benchmark against competitors.

View Pricing

Quick facts

Classification
Natural
Sub-type
Animal fibre
Key property
Excellent insulation
Primary use
Knitwear & sweaters

Other materials