Modal

Semi-synthetic

Regenerated cellulose

A type of rayon made from beech tree pulp using a modified viscose process. Softer and more durable than standard viscose, with better wet strength.

Origin & Production

Produced from beech wood pulp, primarily by Lenzing (Austria) under the TENCEL Modal brand. Uses a closed-loop process that recovers most solvents.

Key Properties

  • Exceptionally soft
  • 50% more absorbent than cotton
  • Resistant to shrinkage
  • Good colour retention
  • Stronger than viscose when wet

Common Uses

Underwear & loungewearBasics & essentialsAthleisureBed linen

Sustainability

Lenzing TENCEL Modal uses sustainably managed beech forests and a closed-loop production. Lower environmental impact than standard viscose.

Care Instructions

Washing

Machine wash at 30-40 °C on gentle cycle. Modal holds up better in the wash than viscose.

Drying

Tumble dry low or line dry. Resistant to shrinkage.

Ironing

Medium heat (150 °C). Often comes out of the wash smooth enough to skip ironing.

Tips
  • Fabric softener is unnecessary — modal stays soft on its own
  • Colours stay vibrant wash after wash
  • One of the easier semi-synthetics to maintain

See how brands use Modal

Inside the dashboard, track modal adoption across brands, view season-over-season trends, and benchmark against competitors.

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Quick facts

Classification
Semi-synthetic
Sub-type
Regenerated cellulose
Key property
Exceptionally soft
Primary use
Underwear & loungewear

Other materials