Linen
Plant fibre
Made from the flax plant. Lightweight, breathable, and with a distinctive textured drape — a summer staple that softens with every wash.
Origin & Production
Produced from flax plants grown mainly in France, Belgium, and the Netherlands ('European Flax'). The stalks are retted, scutched, and spun into yarn.
Key Properties
- Highly breathable & cool to wear
- Strong & long-lasting
- Natural lustre
- Softens with washing
- Prone to creasing (often seen as part of its character)
Common Uses
Sustainability
Low water and pesticide needs. Flax is often rain-fed in temperate climates. European Flax certification ensures traceability and sustainable farming.
Care Instructions
Machine wash at 30-40 °C on gentle cycle. Linen softens with each wash.
Line dry or tumble dry low. Remove while slightly damp to ease ironing.
High heat (200 °C) while damp. Steam iron is ideal. Many prefer the natural crumpled look.
- Don't wring — roll in a towel to remove excess water
- Gets softer and more supple with every wash
- Avoid fabric softener — linen doesn't need it
See how brands use Linen
Inside the dashboard, track linen adoption across brands, view season-over-season trends, and benchmark against competitors.
View PricingQuick facts
- Classification
- Natural
- Sub-type
- Plant fibre
- Key property
- Highly breathable & cool to wear
- Primary use
- Summer shirts & dresses
Other materials